Case Study: Why SEO is critical for small businesses

For small business owners, being visible online can be the difference between getting steady work or struggling to find customers. A great website is only the beginning.

Search engine optimisation (SEO) helps people find your business on Google when they are ready to buy. Done right, SEO builds trust, brings in consistent leads and makes sure you stand out in a competitive market.

Buzz Marketing helped Precision Paint transform their online presence with a transparent and focused SEO strategy.

After struggling with agencies that promised results but delivered nothing, owner Alex Cowan turned to our team for support. Through a detailed SEO audit, technical website fixes and a mix of on-page and off-page tactics, our SEO specialist, Swati, lifted Precision Paint onto page one of Google for “Auckland painter.” Within months Alex went from having little work to being fully booked into the following year, giving him the confidence to grow his business and invest in the future.

The problem: SEO promises without results

Alex Cowan runs Precision Paint, a painting and decorating company in Mount Albert, Auckland. After rebranding his business and launching a new website with Buzz Marketing, Alex wanted to improve his visibility on Google.

He tried working with a couple of specialist SEO agencies who promised front page rankings and more customers. Month after month he spent thousands of dollars with no results. The experience left him frustrated and wary of SEO services.

The solution: A transparent and focused SEO strategy

When Alex turned to Buzz Marketing, our SEO specialist Swati Brar recommended starting with a full SEO audit and some important website improvements. Transparency and trust were key, so Swati created live sharable boards in Milanote and Google Sheets for Alex to see every step of the process.

Swati spent many hours untangling technical issues left behind by previous SEO providers, while also improving the quality rating of each website page and developing stronger content and meta values. Alongside this, she launched a focused strategy of on-page and off-page tactics, including strategic backlinking, to push the site higher in search results.

With clear communication and visible tracking, Alex finally had confidence that the work was being done properly.

The results: From no work to booked out

The impact was immediate. After the first month of SEO work, Precision Paint reached page one on Google for the highly competitive keyword “Auckland painter.”

Within six months Alex went from struggling to find work, to having bookings scheduled well into the following year. He was able to hire a project manager and shift his focus to growing the business instead of worrying about finding customers.

Alex has since committed to working with Buzz Marketing long-term to maintain his strong SEO ranking and explore new opportunities like content designed for AI indexing.

What the client says

“I’m absolutely thrilled with the SEO results Swati has delivered for us. After going around in circles for years, we decided to start an SEO campaign with Buzz and within just a few months we made it to page 1 of Google in a highly competitive industry!

Having been left with only disappointment after engaging with multiple other marketing companies, I can highly recommend Buzz Marketing. Regardless of your type of business, you will see results.”

Alex Cowan, Business Owner, Precision Paint (Auckland)