Case Study: Email Marketing Success

Email marketing lets you share your story, celebrate awards, introduce your team, highlight community support and showcase your products and services so customers stay up to date with your news.

It helps your business build trust and stay top of your customer's mind while sharing updates and encouraging repeat sales, all while staying true to your brand.

Buzz Marketing helped Reuben from Aussie Butcher New Lynn transform his email marketing

Reuben Sharples was overwhelmed with his marketing when he reached out to Danni from Buzz Marketing. His previous emails were repetitive and relied on standard templates that weren’t really connecting with customers. We stepped in with a brand-led strategy that tied together weekly specials, recipes and community updates. The result? Open rates have increased, customer engagement is more consistent and Reuben enjoys a stress-free email process.

Problem

Reuben Sharples, owner of the award-winning Aussie Butcher New Lynn in Auckland, runs a busy independent retail shop with a large team. Before working with Buzz Marketing his weekly customer emails were templated, repetitive and didn't quite match the personality of his brand. The content was not engaging, open rates were low and the process of putting emails together each week had become overwhelming.

Reuben also faced the challenge of aligning his email marketing with social media posts, in-store promotions and his news blog. He needed a fresh approach that was consistent, easy to manage and capable of reflecting the dynamic nature of his business.

Solution

Buzz Marketing came on board after being recommended to Reuben. From the start, the team guided him toward a more brand-led strategy. Each week now has a clear focus tying together what’s happening in-store, local community events and industry highlights.

Michelle, Buzz Marketing’s writing specialist, took charge of creating and scheduling the weekly emails. She sources recipes to match the meat on special, highlights new products, awards, Google reviews and champions the charities that Reuben supports. With Buzz Marketing handling the content, Reuben only needs to advise the weekly specials, making the process completely stress-free.

The team integrates the emails with Facebook and Google My Business updates, blog articles and the Shopify store’s specials page, creating a seamless marketing flow across every channel. We also began hosting recipes directly on Reuben's website instead of linking elsewhere, which has boosted his site traffic.

Results

The results have been transformational. The look of the emails is now modern and dynamic, featuring strong visuals, concise copy and clear calls to action. Open rates have increased, customer engagement is stronger than ever and unsubscribes are low. Best of all Reuben enjoys leaving everything for Buzz Marketing to manage, he simply gives the email a final check before it's sent.

Twice a year Buzz Marketing also runs promotional campaigns to grow Reuben’s database, adding between 300 and 500 new email addresses each time. The consistent approach has not only boosted sales but also given Reuben back valuable time to focus on running his business.